Landed
Landed
For commercial electrical contractors doing $1M to $20M

Every job that comes through
a GC costs you 13 points.

We book qualified appointments direct with property managers, facility directors and building owners, so the work that pays 38% stops arriving through someone who pays 21%.

↓ See what the waiting has already cost
See who we would call first.

Three facilities in your market, texted to you this week. No call needed to find out.

✓

Got it. Check your phone.

We will text within one business day with the first three facilities in your market we would go after, and why. If it is not a fit we will say so.

The cost of waiting

Every month of GC dependence has a price tag.

You have already left behind

$0

in gross profit, because those direct contracts were never signed and never renewed.

Contract revenue that never got recognized$0
Three year cost of the same delay, renewals included$0
Annual gross profit the GC discount takes off the same work$0

Held back to what a company your size could realistically absorb, which is about 40% of current monthly revenue in new work.

Commercial bid work through a GC runs 18% to 25% gross margin. Direct time and materials and service work runs 35% to 42%. That is a 13 point penalty on identical labor, shown here at a 50% GC dependence assumption. Add 55 day receivables and 5% to 10% retainage on top.

That is $0 for every day you keep waiting.

Gross margin default 40% (commercial service and T&M band 35% to 42%). Renewal rate 85%. Year one recognizes an average 6.5 months per contract because contracts sign across the year. Estimates for illustration, not a projection of your results.

Why the phone is quiet

It is not the work. It is where the work comes from.

001 · DISCOUNT

The same labor, 13 margin points cheaper

Bid work routed through a general contractor runs 18% to 25% gross margin. Direct service and time and materials work runs 35% to 42%. Your electricians do not get worse when the job comes through a GC. Your margin does.

002 · LUMPY

Four to five bids to win one job

GC awards are price driven and they arrive in clumps. A 20% to 25% win rate means you are staffing an estimating function to lose four out of five times, and you never find out about the job until the scope is already frozen.

003 · CASH

You are financing somebody else’s project

Average receivables for electrical contractors run about 55 days, retainage holds another 5% to 10% until closeout, and 60% of electrical contractors use factoring or early payment discounts to bridge the gap. That is a cost of capital nobody put in the bid.

004 · CEILING

The best margin shops are not waiting on a GC

Contractors who take 25% to 40% of revenue from direct service and maintenance work post the strongest margins in the trade, because that work is direct to owner, higher margin and counter cyclical. Getting there is a sales problem, not a technical one.

The story

I am not a marketer. I am an outreach engineer.

For the last two years I have built one thing: systems that get a specific person to answer a specific message. I built it first for my own career, because I had to. I have been hired across four continents and four industries, and every single one of those jobs came from reaching the decision maker directly instead of waiting in a queue with everyone else.

Then I pointed the same machine at commercial trades, because the problem turned out to be identical. A commercial electrical contractor sitting on a bid list is doing exactly what a candidate on a job board is doing: waiting for a stranger to pick them out of a pile, competing only on price, with no way to start the conversation first.

The buildings you want are already owned by someone. They are not looking for you. They are reachable. That is the entire difference.

So Landed does the unglamorous half. We find the property managers, facility directors and building owners in your radius, work out which facilities each one controls, write to them one at a time, and keep at it until there is a date on your calendar. You do the part you are actually good at, which is standing in front of someone and winning the work.

Aidan de Grandpre
Aidan de GrandpreFounder of Landed

The mechanism

The LAND Method

Four steps. Run for you, not handed to you as homework.

L

Locate

We map the property managers, facility directors and building owners inside your service radius, and the commercial buildings each one actually controls.

A

Activate

Every one of them gets a message written for their building and their systems, not a blast. Hundreds a week, each one specific.

N

Network

Replies turn into real conversations with the owner side decision maker, which means no GC in the middle taking the margin.

D

Deliver

A confirmed site walk or call on your calendar, with a short brief on the building, the buyer and why they answered. You show up and sell.

The alternatives

You have three options. Two of them you have already tried.

Shared lead networks
An in-house salesperson
Landed
What one booked conversation costs
$1,000 to $1,400 per booked job after conversion
$700 to $1,150
Shared when we talk
How many contractors get the same one
3 to 8
1
1
Who you end up in front of
Whoever filled in a form
Whoever the rep could reach
The owner side decision maker, no GC in the middle
Time to the first appointment
Days, then luck
60 to 90 days to ramp
Weeks
What you get at the end of it
A phone number
A pipeline you manage
A confirmed site walk
Still works in your slow season
No
Only if you keep paying
Yes

Nobody wins commercial work by being the cheapest name on a list. They win it by being the one person who was already in the room. That is the only thing we build.

Aidan de Grandpre
Aidan de GrandpreFounder of Landed
0 pts
of gross margin lost when the same commercial work routes through a general contractor
0
days average receivables on GC work, before retainage holds the rest
0:1
bids to win on hard bid work, so four out of five estimates are pure cost
0%
of revenue the best margin shops take direct to owner instead of through a GC

Done for you. Appointments with property managers, facility directors and building owners, on your calendar.

No retainer to sign to find out whether it fits. Give us a number and a market and we will show you the work before we ever talk about terms.

Start with three facilities, free.

Give us your number and your market. We will text you three commercial facilities in your area we would go after this week, and the exact angle we would use to get in the door.

✓

Got it. Check your phone.

We will text within one business day with the first three facilities in your market we would go after, and why. If it is not a fit we will say so.

Questions

The honest answers.

Booked appointments direct with the property managers, facility directors and building owners who sign commercial electrical service work in your area. No general contractor in the middle. Each one lands on your calendar with a short brief on the building and the buyer.

No. This adds a second channel, it does not replace the first. GC work stays exactly as it is. The point is that when most of your pipeline routes through one channel, that channel sets your margin, and the fix is having somewhere else to send capacity when the bid is not worth winning.

The filter is the building, not the person. We target managers and owners of commercial properties that match the systems and the service radius you actually cover. If a conversation should not have been booked, tell us and we adjust the targeting that week.

You get a text, usually the same day. We ask two or three questions about your market and the direct work you want more of, then send you the first facilities we would go after. If it is not a fit we will tell you and that is the end of it.

Stop waiting

The owner is one conversation away. The GC is in the way.

Give us your number. We will text you three commercial facilities in your market we would go after this week.

One number. That is the whole ask.

We will text you first, so you can decide whether a call is worth your time before you spend any of it.

✓

Got it. Check your phone.

We will text within one business day with the first three facilities in your market we would go after, and why. If it is not a fit we will say so.