Landed
Landed
For commercial painting contractors doing $1M to $20M

Your crews stop painting in January.
Payroll does not stop.

We book qualified appointments with the property managers and facility managers who sign commercial repaints, unit turns and maintenance contracts that bill straight through winter.

↓ See what the waiting has already cost
See who we would call first.

Three properties in your market, texted to you this week. No call needed to find out.

✓

Got it. Check your phone.

We will text within one business day with the first three properties in your market we would go after, and why. If it is not a fit we will say so.

The cost of waiting

Every month without a commercial book has a price tag.

You have already left behind

$0

in gross profit, while the calendar decided how much work your crews got.

Contract value that never got signed$0
Three year compounded cost of the same delay$0
Gross profit your crews idle away every off season$0

Held back to what a company your size could realistically absorb, which is about 40% of current monthly revenue in new work.

An exterior heavy shop in a northern market loses roughly 45% of its capacity across four off season months. One case study put January and February crew utilization at 54% for a residential only shop and 88% for the same owner after a 60/40 commercial blend. Commercial work does not care what the temperature is.

That is $0 for every day you keep waiting.

Gross margin default 35% (commercial jobs run 28% to 46%, MSA renewals above 45%). Capacity modelled at roughly $10,000 per painter per month and one painter per $125,000 of revenue. Three year figure compounds at 3% monthly ramp. Estimates for illustration, not a projection of your results.

Why the phone is quiet

It is not the work. It is where the work comes from.

001 · WINTER

Five productive months, twelve months of payroll

A northern exterior season runs about 27 weeks. November through March is largely dead for exterior work. Your crews, your trucks and your insurance are all annual costs paid out of a seasonal revenue line.

002 · SHARED

You are paying to be one of five quotes

Shared marketplace leads go to two to five contractors at once and close at 5% to 10%, which puts the effective cost per booked job somewhere between $400 and $2,000. You are not buying a customer, you are buying a lottery ticket with four other people holding the same numbers.

003 · MARGIN

A $150 lead is 7% of a repaint and 0.3% of a build out

The same acquisition cost is a rounding error against a $45,000 tenant improvement and a serious dent in a $2,021 interior repaint. The structural reason to chase commercial is not the ticket size, it is what the ticket size does to your cost per customer.

004 · QUIET

Painters are the least marketed trade in the building

Social advertising adoption among painters sits at 2.6%. Roughly one in three incoming calls goes unanswered. Every other trade in the same parking lot is outspending you on getting found, and most painters never try to outbid them.

The story

I am not a marketer. I am an outreach engineer.

For the last two years I have built one thing: systems that get a specific person to answer a specific message. I built it first for my own career, because I had to. I have been hired across four continents and four industries, and every single one of those jobs came from reaching the decision maker directly instead of waiting in a queue with everyone else.

Then I pointed the same machine at commercial trades, because the problem turned out to be identical. A commercial painting contractor sitting on a bid list is doing exactly what a candidate on a job board is doing: waiting for a stranger to pick them out of a pile, competing only on price, with no way to start the conversation first.

The buildings you want are already owned by someone. They are not looking for you. They are reachable. That is the entire difference.

So Landed does the unglamorous half. We find the property managers, facility managers and multifamily owners in your radius, work out which properties each one controls, write to them one at a time, and keep at it until there is a date on your calendar. You do the part you are actually good at, which is standing in front of someone and winning the work.

Aidan de Grandpre
Aidan de GrandpreFounder of Landed

The mechanism

The LAND Method

Four steps. Run for you, not handed to you as homework.

L

Locate

We map the property managers, facility managers, multifamily owners and GCs inside your service radius, and the buildings each one actually controls.

A

Activate

Every one of them gets a message written for their property and their repaint cycle, not a blast. Hundreds a week, each one specific.

N

Network

Replies turn into real conversations with the person who signs the contract, not a form and not a fifth quote.

D

Deliver

A confirmed walkthrough on your calendar, with a short brief on the building, the buyer and why they answered. You show up and sell.

The alternatives

You have three options. Two of them you have already tried.

Shared lead networks
An in-house salesperson
Landed
What one booked conversation costs
$400 to $2,000 per booked job
$700 to $1,150
Shared when we talk
How many contractors get the same one
3 to 8
1
1
Who you end up in front of
Whoever filled in a form
Whoever the rep could reach
The manager who controls the repaint budget
Time to the first appointment
Days, then luck
60 to 90 days to ramp
Weeks
What you get at the end of it
A phone number
A pipeline you manage
A confirmed walkthrough
Still works in your slow season
No
Only if you keep paying
Yes

Nobody wins commercial work by being the cheapest name on a list. They win it by being the one person who was already in the room. That is the only thing we build.

Aidan de Grandpre
Aidan de GrandpreFounder of Landed
0
weeks of exterior season in a northern market, against twelve months of payroll
0%
January crew utilization for a residential only shop, against 88% once commercial work carried the winter
0%
of painting contractors run social advertising, the least marketed trade in the building
$0
effective cost of one booked job through a shared lead network

Done for you. Appointments with property managers, facility managers and multifamily owners, on your calendar.

No retainer to sign to find out whether it fits. Give us a number and a market and we will show you the work before we ever talk about terms.

Start with three properties, free.

Give us your number and your market. We will text you three commercial properties in your area we would go after this week, and the exact angle we would use to get in the door.

✓

Got it. Check your phone.

We will text within one business day with the first three properties in your market we would go after, and why. If it is not a fit we will say so.

Questions

The honest answers.

Booked appointments with the property managers, facility managers and multifamily owners who sign commercial repaints, unit turns and maintenance contracts in your service area. Each one lands on your calendar with a short brief on the building and the buyer.

A shared lead goes to two to five painters at once and closes at 5% to 10%, which is why the effective cost per booked job runs $400 to $2,000. We are not selling you a form fill. We are starting a conversation with a named decision maker who controls multiple buildings, and only you are in it.

The filter is the building, not the person. We target managers and owners of commercial properties that match the work and the radius you actually cover. If a walkthrough should not have been booked, tell us and we adjust the targeting that week.

You get a text, usually the same day. We ask two or three questions about your market and the commercial work you want more of, then send you the first properties we would go after. If it is not a fit we will tell you and that is the end of it.

Stop waiting

Winter is coming whether the commercial book is built or not.

Give us your number. We will text you three commercial properties in your market we would go after this week.

One number. That is the whole ask.

We will text you first, so you can decide whether a call is worth your time before you spend any of it.

✓

Got it. Check your phone.

We will text within one business day with the first three properties in your market we would go after, and why. If it is not a fit we will say so.