The story
I am not a marketer. I am an outreach engineer.
For the last two years I have built one thing: systems that get a specific person to answer a specific message. I built it first for my own career, because I had to. I have been hired across four continents and four industries, and every single one of those jobs came from reaching the decision maker directly instead of waiting in a queue with everyone else.
Then I pointed the same machine at commercial trades, because the problem turned out to be identical. A commercial HVAC contractor sitting on a bid list is doing exactly what a candidate on a job board is doing: waiting for a stranger to pick them out of a pile, competing only on price, with no way to start the conversation first.
So Landed does the unglamorous half. We find the property managers and facility directors in your radius, work out which facilities each one controls, write to them one at a time, and keep at it until there is a date on your calendar. You do the part you are actually good at, which is standing in front of someone and winning the work.
